A lot goes into the design of a logo, especially the design of a logo for a huge superhero blockbuster. Logo and title reveals for upcoming Marvel and Lucasfilm properties and the like are big news, mostly because it’s just fun to use whatever fonts the studio chose to speculate about what that says for the movie. Today, Marvel’s co-president Louis D’Esposito tweeted a photo of one of the chairs on the set of Black Panther, revealing a logo that’s very different from the one we’ve become accustomed to.
It’s a lot less colorful and shiny but I kind of like it. It kind of reminds me of shipment stamps they used to put on wooden boxes that were being transported somewhere, which makes me think of vibranium, which makes me think of, naturally, Wakanda (the only place on Earth that vibranium is found).
This is actually pretty standard. The Comic Con logo will probably be the one we see most often, making its way onto merchandise packaging and posters and the DVD cover of the movie, but the logo on the back of the chair could be the one we see in the opening titles of the movie. Think of the Iron Man logo — it never actually shows up in the movie itself; instead, the opening title is just gold font on a black background.
Still, it’s a neat new logo, and it’ll be interesting to see if it does show up anywhere other than the set chairs. We’ll know when Black Panther hits theaters February 18, 2018.